Women’s football is expanding. Rapidly. This summer, the Women’s World Cup is coming to Australia, bringing with it a newly discovered global fan base and creating massive anticipation around the event.
In recent years we have seen broadcasting contracts, record attendance and brand deals rolling in for favoured female football players; the growth ultimately being due to the seemingly overnight expansion of fanship.
The Lionesses' stellar performance at last year’s Euros piqued the interest of the nation and reactivated the passion of a generation of girls and women.
Watching the games was something that filled me with a lot of hope and anticipation of where this sudden burst of fanship could lead to after the competition finished.
The Lionesses winning only intensified that feeling. I remember on the evening of the win I was sitting in London’s Sky Garden and saw the Shard lit up with the England flag.
For me this was a moment where it became apparent that people were starting to really care about the game.
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